Samsung Global clients asked R/GA to create a website that would introduce their new intelligent assistant, Bixby. Our team created an interactive experience to excite and inform people about the technology inside the new Samsung Galaxy S8. After answering a series of questions you earn orbs that result in a personalized Bixby that can be stored in the Galaxy. Through the experience you learn about the features and benefits Samsung’s assistant can provide. My role was creative direction and motion graphics. Samsung also used my initial animation studies for Bixby’s motion branding on their phones.